The PACO brand was the inspiration of it's founder Paco Graves.
It was a simple idea to create top quality knitted sweaters using bright colors with bold graphic shapes all of which were original designs.
Pamela Scott continues to trade successfully against the multinationals year after year, by constantly modernising and adding new younger labels without ever alienating its traditional, loyal customer base.
The Primark success story began in 1969 when their stores opened first under the name of Penneys in Mary Street, Dublin. Soon four more Penneys were added in the Greater Dublin area. Systematically they carved out their market share with their unique combination of fast fashion and lean operations.